Business Signage

The Importance of Channel Letter Signs

The Importance of Channel Letter Signs

In this blog post, our Service Pro Sign Solutions team draws from our years of experience creating custom signs, discussing channel letter signage basics, why they are crucial for businesses, and what you need to know before investing in them.

As a business owner, you constantly try to stand out from the competition and make your business more visible to potential customers. Channel letters are a great way to do that for small businesses, franchises, religious organizations, corporations, corporate parks, restaurants, car dealerships, and more!

Williams - Sonoma Channel Letter Sign

What Are Channel Letter Signs?

What are Channel Letters?

Channel letters are three-dimensional signs typically made from metal or plastic and mounted onto a building’s exterior. Our team can add lighting to channel letter signage using high-efficiency LED lights by emitting light through the lettering structure’s front or back.

Above Rooftop Channel Letter Sign

Types of Channel Letters

We help various clients and can fabricate any channel letter signage, depending on their needs and preferences. Here are some of the most popular types of channel letters:

  • 1. Standard Channel Letters – They feature an aluminum frame and opaque plastic faces that allow light to shine through the letters’ fronts.
  • 2. Reverse Channel Letters – They are like standard channel letters but with opaque metal faces and transparent plastic backs. The light shines out the back, casting a “halo” effect of light around each letter.
  • 3. Front and Back Lit Channel Letters – They feature opaque faces illuminated from the front and the back, creating a solid, glowing letter appearance.
Pet Smart Channel Letter Sign

What are the Benefits of Channel Letter Signs?

1. Increased Visibility – One of the most significant benefits of channel letters is that they make your business more visible. Channel letter signs are often illuminated, and property owners can stand out even more at night, continually intensifying the lighting effects. They also come in various sizes and styles, allowing you to choose the perfect option for your business.

2. Branding – Channel letters are great for branding. You can choose the font, color, and style that best represents your business and creates a strong brand identity. Brand consistency is essential for potential customers to quickly recognize and remember your business.

3. Long-Lasting – Channel letters are known for their durability because they are made with high-quality materials, withstand harsh weather conditions, and last for many years. This makes channel letters an excellent investment for business owners looking for a long-lasting and effective way to advertise their business.

Porsche Channel Letter Sign

4. Customizable – Channel letters are fully customizable, allowing you to create a unique and eye-catching way to showcase your business. They can made into any size and shape, including custom logos and symbols. This level of personalization means you can create a unique sign for your business.

5. Cost-Effective – Because channel letters are a long-term investment, they are cost-effective in the long run. One of the most significant benefits of investing in channel letters is the low maintenance cost compared to other advertising methods. Once installed, they require minimal upkeep, making them a wise investment for businesses of all sizes.

Allied Beverage Group Channel Letter Sign


Channel letters for businesses are crucial for increasing visibility, creating a solid brand identity, and investing in cost-effective advertising. By choosing channel letters, you’re investing wisely in your business and creating a visually appealing sign that will attract customers for years. Working with our Service Pro Sign Solutions professionals, we can help you make the perfect sign for your business.

Contact us today if you are in New Jersey, New York City, Long Island, or Eastern Pennsylvania and are interested in channel letter signage. Whether you need a custom sign or specific signage for consistency across multiple properties, our team can help no matter how large the project may be!