Guide to Business Signs:
4 Things to Consider When Choosing Signage in New Jersey
Are you considering replacing signage for your business or looking for signage on a new commercial property in New Jersey? Signs are a vital part of any business’s success, and they help you gain visibility, build brand awareness, and, most importantly, attract customers. Before rushing to order a sign for your business, Service Pro Sign Solutions recommends considering four things to help you get the most out of your commercial signage.
Local Regulation Compliance
Before you create intricate sign designs, draw up specifications, and talk with a manufacturer about fabrication, you should consider local laws and how that could affect what signage you had in mind for your business. Whether you live in New Jersey or New York City, the rules differ at the local level, no matter what state you do business in. Depending on the type of commercial property you own, where you live, and your area, some rules might limit the size, height, or even sign type you can use. The rules and the procedural processes can be complicated, so most of the time, the use of a signage professional is recommended to help guide you through the process.
Service Pro Sign Solutions has experience working with clients in New Jersey in virtually every county and municipality, navigating our clients with our permit services. We can help educate you on the available options and what makes the most sense for your business.
Consider the Movement Factor
The type of signage your business needs depends on whether your potential customers are speeding on a major New Jersey highway, cruising through the town, walking by your business downtown, or in a shopping plaza.
If you are on a busier road, you might want to consider things like pylon signs in addition to any channel letters or storefront signage you have. If your business is set back from the road, you can rely on pylon signs to make it easy for individuals to find you.
If you are in an area with slower-moving traffic where drivers have more time to view their surroundings, you might want to consider a monument sign. Monument signs are a permanent form of advertisement, whether you are a corporation, small business, or real estate community, so you’ll want to make sure that the design is as eye-catching as possible.
If you are in an area with a lot of foot traffic, you might want to consider adding a blade sign in addition to any existing signage for your business. A blade sign can effortlessly catch the attention of those passing by your store and help you stand out amongst the many other properties that might surround you.
Importance of Indoor Signage
Once you have someone walk into your business, the need for signage ends, right? Wrong. Indoor signage sets the mood once someone enters your establishment, and indoor signage has just as lasting an impression as outdoor signage for your business. By using attractive, efficient, and practical indoor signs, you can continue to establish your brand and deliver your company’s overall message.
Depending on the type of business you run or property you own in New Jersey, you may also want to consider wayfinding signs and the need for interior ADA signs. Great wayfinding sign systems assist customers in finding their way around your premises, whether you are a retail, industrial, or corporate plaza. We understand that once visitors enter your property, the need for wayfinding signage continues. Our goal is to create a design that flows from the outside to the inside of your property.
You can also offer promotions or seasonal offers by using printed vinyl and window graphics. Because vinyl is so versatile, you can do anything from decorating walls in your business to highlighting a short-term promotion. Vinyl graphics can be a permanent fixture in your business or quickly removed and changed.
Lighting and Color
If you are a business that operates after typical business hours or is a 24/7 establishment, you should consider adding lighting to your signage. You can create a stunning, attention-grabbing effect by adding a lighting factor. Illuminating signs is effective because it continues to be visible at night, acting as a beacon to your shoppers, clientele, or residents throughout the night. For some businesses, you may also want to consider the use of neon signs.
Color choices for your property’s signage are also crucial to the success of any signage and graphic advertising. It is well-known that colors play an essential part of playing to certain emotions and experiences. Additionally, making the right color decisions can help improve visibility and readability and ultimately boost your brand’s awareness. Implementing the proper design elements can help improve your overall business marketing.
If you are unsure what makes the most sense for you, reach out to our Service Pro Sign Solutions team. Our design team provides endless options and can utilize multiple lighting options, whether you want backlit, front-lit, or both. We promise that we will not recommend something that doesn’t make sense for your business and will try and charge you for unnecessary lighting upgrades. We take pride in recommending the most cost-effective approaches while still helping our business customers get noticed.
Contact us if you live in New Jersey and are interested in signage for your business or commercial property or have any questions! We can help with whatever your sign needs, whether big or small. We are positive we can meet and exceed your expectations!