The Gift that Keeps Giving: Quality Business Signage in NJ and NYC
We know that new signage is an investment in your business or property in New Jersey or New York City Metro Area, but when it comes to advertising, you should see it as gifting yourself a gift that keeps giving.
Signage Is Something You Tangibly Own
One of the worst gifts I can imagine receiving is a fantastic present, but I am told I’ll have to pay an ongoing cost, or the gift is useless. Unlike many advertising channels, your signage is a marketing tool that you tangibly own. When it comes down to it, marketing is about getting that impression from a potential customer. When you have high-quality business signage, you gain impressions from people walking or driving by every day, 24/7. No one can take it away from you, and it becomes an asset to your business.
Other marketing avenues like social media and search engines are great, but if you don’t have great content or your web presence is dismal, gaining significant impressions can become a daunting and time-consuming task. You can also pay to help get your company in front of potential customers through paid advertising, but over time, it can become costly. The people you pay to look at your information may not be anywhere in your target service area. And at the end of the day, you don’t own your media page and content. The social media company does.
Over the years, the cost-per-impression for high-quality business signage solutions has been significantly lower than other advertising outlets. Therefore, Service Pro Sign Solutions strives to deliver quality signage to their customers designed to grab attention, fabricated to last, and backed with a warranty for peace of mind.
What to Buy and What Not to Buy
When shopping for a gift, you want to know someone’s likes and interests. Otherwise, a meaningful gesture might not go as planned. In the same way, if you don’t have proper signage for your business or commercial building or do your research and due diligence, your investment will all be for naught. So, Service Pro Sign Solutions works with you by first understanding what signage solutions are feasible based on municipal rules and then recommending the best solutions. Our team handles everything from obtaining permits, project management, design, fabrication, and installation. The goal for every signage project we take on is to not only make an impression but encourage action from your potential customers, like stopping impulsively.
Appearance Matters
The first impression is everything. Everyone has gotten a gift from someone terribly wrapped, and even though it might be exactly what you wanted, your initial impression might give you pause. In the same way, if your business or commercial property doesn’t have high-quality signage or, worse, deteriorating signage, your potential customers may become hesitant even if you offer the best products and services.
You want to make sure that your signage is a reflection and extension of your brand. You also may want to consider lighting for your signage. When properly lit, your signage gives you visibility through the night and, depending on the type of lighting, can provide an amplified effect drawing more attention to your business or property.
An adequately wrapped gift is great, but when you add a ribbon and bow, it feels like a picturesque gift that you can’t wait to open. If you are investing in new signage, consider the other decorative yet functional additions you can make, like awnings, interior signage, and vinyl graphics. These solutions will make your building stand out from the outside and further draw people in once they enter while providing functionality and even navigation. Furthermore, it gives you brand consistency throughout your building or property.
If you are located in New Jersey, New York City, Long Island, or Eastern Pennsylvania and are interested in gifting yourself new business signage, contact us today! Whether you need a custom sign or specific signage for consistency across multiple properties, we can help no matter how large the project may be. We also offer sign rehabilitation services where our team can bring your existing signage to life!